Washington D.C. – Customer experience agency, Tactis, was recently named the recipient of a five-year single-award Indefinite Delivery/Indefinite Quantity (IDIQ) contract to provide the Federal Acquisition Service (FAS) with strategic marketing services. In essence, the contract charges Tactis with assistance in integrating and coordinating select marketing strategies and communications for the purposes of increasing efficiencies, leveraging resources, and providing a higher and more measurable rate of effectiveness in the GSA’s marketing efforts.
Specifically, Tactis will assist with the creative design of strategic online ads, social media ads, creative marketing collateral, media management and support services, communication planning, video and audio production services, creative copywriting/editing services, media consulting services, and more.
“We are excited to work with the team from GSA's National Marketing Division,” says Todd Coen, Managing Director of Tactis, “as they look to expand and improve the effectiveness of their marketing initiatives.” He goes on to say that “With our experience supporting Federal and commercial marketing initiatives, including unique programs like UNICOR, and the National Flood Insurance Program, we are bringing one-of-a-kind skillsets to the table that will help NMCD reach the outcomes that matter to them and their audiences.”
The General Services Administration (GSA) provides buildings, administrative and acquisition solutions to governmental agencies to assist them in achieving their core missions. The GSA accomplishes this is through the Federal Acquisition Service (FAS), who in turn provides comprehensive marketing of GSA capabilities to the Federal Government community through the GSA National Marketing and Communication Division (NMCD).
Tactis is a full lifecycle customer experience agency working for organizations across all points of communication, combining human touch with digital expertise to create outcomes that matter. By delivering high-touch solutions that span marketing, technology and human interactions – through leveraging data and embracing technology – Tactis generates transformational customer experiences that ensure companies own the high-expectation, high-attention moments from which truly human experiences can emerge. For more information visit www.tactis.com.