Great experiences are met one interaction at a time.

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A Truly Human Experience Starts Here

Communications solutions that integrate human touch with digital proficiency.

Industry Experts

The industry experts at Tactis span the full spectrum of integrated marketing communications for federal government, commercial & non-profit.

20-plus years’ longstanding engagements with both association and commercial partners – not excluding a host of Fortune 500 companies – puts Tactis in a unique position to make a difference no matter the industry vertical, no matter the charge.

Commercial & Associations

A long and varied history of Federal government partnerships puts Tactis in good stead to understand the intricacies of GSA schedules, compliance and accountability when working with Federal government.






Our Services

We are an omni-channel customer experience agency that integrates human touch to create outcomes that matter. Our services include:
Omni-Channel Orchestrations

We orchestrate solutions across channels to ensure there is a consistent customer experience regardless of the touchpoint with your audience.

Change Management
Customer Experience Strategy and Design
Digital Transformation
Product Selection and Integration
AI Services
Artificial Intelligence Driven Insights

We implement AI data-driven solutions that drive personalization and help find the game-changing insights across all your data sets.

AI Strategy and Design
Computer Vision
Forecasting and Optimization
Machine Learning CX Insights and Optimization
Natural Language Processing
User Centric Design Service
User Centric Digital Self-Service

We design intelligent self-service solutions that ensure that your users have access to always-on services that reduce the need for human intervention.

Advanced Omni-Channel Virtual Agents
Content Strategy
Digital Product Design and Development
Marketing Automation
Voice of the Customer
Smart Contact Centers
Smart Contact Centers

We staff smart contact centers with skilled agents who can provide thoughtful solutions to novel situations that call for a human touch.

Case Studies

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All of Us Research Program (NIH)
Learn more about how Tactis is helping to create one of the world’s largest biomedical research platforms. 
The Challenge of Monitoring Space and Terrestrial Conditions
How Tactis is helping build a new tool for improved capability to analyze sensor data related to solar flares, solar winds, and other space environmental conditions that may affect high-altitude aircraft, and space- and ground-based systems.
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The Consumer Healthcare Products Association (CHPA)
Utilising the ‘client as partner' approach, Tactis helped improve the web experience of a leading national trade association.
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How Tactis is helping shine a spotlight on the social and economic good of increasing successful inmate re-entry into society.
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The World Bank - Inclusive Education Initiative
How Tactis is Helping Transform Education for Children with Disabilities

Latest Insights

Latest Insights


The annual Customer Contact Week (CCW) conference held in Las Vegas invariably serves as a valuable bellwether for emerging trends and shifting paradigms in the world of customer service. This year, the spotlight was firmly on artificial intelligence (AI) and its role in customer experience. Here's a snapshot of our key takeaways and musings post-CCW: 

AI Isn't the End of Human Agents 

The discourse around AI in contact centers is often dominated by fears of human redundancy. However, while AI is a potent tool with transformative potential, it's not the harbinger of human obsolescence many fear it to be. The reality is that AI, for all its prowess, lacks the nuanced understanding and emotional intelligence inherent in humans. As such, its role should be viewed as complementary. AI can handle routine tasks and arm human agents with information, but the empathetic, intuitive aspect of customer service will always require a human touch. Read More...

Tech Tools: Use Wisely, Not Widely 

Customer experience-driven organizations today have access to an unprecedented suite of technological tools. But, as discussions at CCW highlighted, it's not about having the most advanced tools but using them judiciously. Companies often fall into the trap of acquiring technology without a clear roadmap for its strategic deployment. The result? Tools that, though impressive in isolation, fail to harmonize with a company's unique needs, leaving both agents and customers frustrated. The solution: technology should be a carefully chosen enabler, not a catch-all solution. Read More...

Maximizing Technology's Potential 

Another prevalent topic at CCW is that the success of customer experience technology isn’t predicated on its inherent capability but on its application. A meticulously planned and executed technology strategy, underpinned by a rigorous needs assessment and optimized configuration, is paramount. Fostering a culture of continuous learning, feedback, and periodic reviews ensures that the technology remains a boon rather than a bottleneck. Read More...

Closing Thoughts 

CCW 2023 reaffirmed a fundamental truth: the heart of customer service is, and will always be human connection. Tools, AI-driven or otherwise, are just that—tools. They can amplify our capabilities but can't replace the quintessentially human aspects of empathy, understanding, and connection. As we venture deeper into the AI era, striking the right balance between man and machine will be the linchpin of stellar customer service. 

About Tactis 

As a full lifecycle customer experience agency working for organizations across all points of communication, combining human touch with digital expertise to create outcomes that matter, Tactis delivers high-touch solutions that span marketing, technology, and human interactions. Through leveraging data and embracing technology, Tactis generates transformational customer experiences that ensure that both federal government and commercial entities own the high-expectation, high-attention moments from which truly human experiences can emerge. 

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