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A Truly Human Experience Starts Here

Communications solutions that integrate human touch with digital proficiency.

Industry Experts

The industry experts at Tactis span the full spectrum of integrated marketing communications for federal government, commercial & non-profit.

20-plus years’ longstanding engagements with both association and commercial partners – not excluding a host of Fortune 500 companies – puts Tactis in a unique position to make a difference no matter the industry vertical, no matter the charge.

Commercial & Associations

A long and varied history of Federal government partnerships puts Tactis in good stead to understand the intricacies of GSA schedules, compliance and accountability when working with Federal government.






Our Services

We are an omni-channel customer experience agency that integrates human touch to create outcomes that matter. Our services include:
Omni-Channel Orchestrations
Omni-Channel Orchestrations

We orchestrate solutions across channels to ensure there is a consistent customer experience regardless of the touchpoint with your audience.

Change Management
Customer Experience Strategy and Design
Digital Transformation
Product Selection and Integration
Artificial Intelligence Driven Insights
Artificial Intelligence Driven Insights

We implement AI data-driven solutions that drive personalization and help find the game-changing insights across all your data sets.

AI Strategy and Design
Computer Vision
Forecasting and Optimization
Machine Learning CX Insights and Optimization
Natural Language Processing
User Centric Digital Self-Service
User Centric Digital Self-Service

We design intelligent self-service solutions that ensure that your users have access to always-on services that reduce the need for human intervention.

Advanced Omni-Channel Virtual Agents
Content Strategy
Digital Product Design and Development
Marketing Automation
Voice of the Customer
Smart Contact Centers
Smart Contact Centers

We staff smart contact centers with skilled agents who can provide thoughtful solutions to novel situations that call for a human touch.

Case Studies

unicor logo
How Tactis is helping shine a spotlight on the social and economic good of increasing successful inmate re-entry into society.
The inclusive education initiative logo
The World Bank - Inclusive Education Initiative
How Tactis is Helping Transform Education for Children with Disabilities
Bureau of Land Management logo
Bureau of Land Management (BLM)
How stepping up from one CMS to another led to a giant leap in innovative thinking.
Conference of State Bank Supervisors (CSBS)
How Tactis is helping transform the old patchwork quilt of financial regelation into a blanket system that empowers as well as protects.
Hyundai USA
How Tactis is helping Hyundai funnel users to the Hyundai parts and service experience.

Latest Insights

Latest Insights


On Being a Quality Organization and the Journey to Operational Perfection

Tactis, DC’s leading consumer experience (CX) agency, has for the longest time understood the value of self-evaluation as a means to self-improvement. Looking inward – a process that entails continually questioning, assessing principles and procedures, striving always for that operational ‘sweet spot’ – is a proud part of our modus operandi.  

Becoming Agile 

As part of our journey, Tactis made the choice  to become an Agile organization. This led to an effort to have the full staff Scrum-certified. Not only did the Agile methodology formalize how our teams already interacted, but also gave us valuable tools to develop solutions that evolve through the collaborative effort of self-organizing cross-functional teams. Becoming Agile was the first step towards setting the baseline on how we were going to undertake customer experience work for our clients moving forward.   

The Naked Truth 

With Agile in place, and in keeping with our philosophy of self-improvement, we continued to ask: How can we improve on the way we operate? Ultimately, as an organization, we wanted to know if we were producing consistent results, and that we are continually improving, not just at the project level, but across the organization.  

Raising the Bar 

Tactis began investigating CMMI and ISO certifications as guideposts to what we could do to implement measures to help us more effectively gauge the effectiveness of our work and identify opportunities to improve. We did not want to get in the way of Agile, because that is how we wanted to work, but we wanted to put enough controls in place to make sure there was consistency in how we did the work. CMMI certification was a logical next step.  

CMMI – From Ad Hoc to Discipline 

The CMMI Model – which stands for Capability Maturity Model Integration – is a proven set of global best practices that drives business performance through building and benchmarking key capabilities. CMMI best practices focus on what needs to be done to improve performance and align operations to business goals. It also provides a roadmap that guides improvement from an ad hoc way of working to a more disciplined and consistent process for achieving business objectives.  

An additional benchmark of CMMI is that it requires organizations undergo regular assessments to ensure they are on track and running projects the way we said we would, and to course-correct where necessary. Further, it helps ensure all projects are operating using the same set of standards, and that they are sticking to them. The goal is to become more transparent as an organization, and to learn from other projects. Ultimately, it’s about having a baseline that we can use to measure against – and thereby improve – the outcomes we deliver both to our clients and to ourselves.


Tactis’s next step was to achieve not one, but two important ISO certifications. The first – ISO9001 (Information Technology Service Management) – specifies the requirements for a Quality Management System when an organization: 

  • Would like to demonstrate its ability to consistently provide products and services that meet customer and applicable statutory and regulatory requirements 

  • Aims to enhance customer satisfaction through the effective application of the system, including processes for improvement of the system and the assurance of conformity to customer and applicable statutory and regulatory requirements. 

The second – ISO20000-1 (Information Technology Service Management) – is similar to CMMI but hits on a broader set of requirements. It specifies requirements for the service provider to plan, establish, implement, operate, monitor, review, maintain and improve an SMS.  

Why is this Helpful? 

At Tactis, our end-goal is to ensure that we deliver consistency in the work that we do, and to be predictable from one engagement to the next in terms of the experience that the brands who work with us have. Moreover, the fact that we are independently assessed on these matters is also crucial. It creates a level of confidence for our management team and clients and creates more clarity in terms of expectations and accountability for all – from ‘the person putting their fingers on the keyboard, to the president of the organization.’   

About Tactis 

Tactis is a full lifecycle customer experience agency working for organizations across all points of communication, combining human touch with digital expertise to create outcomes that matter. By delivering high-touch solutions that span marketing, technology, and human interactions – through leveraging data and embracing technology – Tactis generates transformational customer experiences that ensure companies own the high-expectation, high-attention moments from which truly human experiences can emerge. For more information visit  

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