Streamlined Success: Strategies for Navigating Website Redesigns.

Interested in how our work results in award-winning website redesigns? In the constantly changing world of website development and design, following a structured and thorough approach is crucial for success. We will highlight ten critical steps for an effective web development project. Each step, from aligning with organizational goals to strategically using technology, helps create a website that not only meets user needs but also achieves organizational objectives. Let's delve into these essential phases that will guide you through the journey of website development and design.


#1 - Ensure a deep understanding of the organization’s goals.

  • Get material assets before kickoff.
  • Your kickoff shouldn't just be ceremonial.
  • Get the right people involved early.
  • Establish the tone of the relationship.

#2 - Establish the goals of the website early.

  • Workshop the key progress indicators (KPIs).
  • Establish a metrics plan.

#3 - Pull info from subject matter experts.

  • Further builds key relationships.
  • Helps ensure people feel heard.
  • Identifies a disconnect in the vision.
  • Produce an artifact.

#4 - Focus on the user.

  • Make it clear in the SOW who is responsible for recruiting.
  • Establish the right framework

#5 - Design survey & mood boards.

  • Get them excited.
  • Ensure the right creative path is established.

#6 Prioritize features with a requirements workshop.

  • Keep bringing them into the process.
  • Get their creative juices flowing!

#7 - Be creative in how you approach the IA.

  • Revisit the personas and needs of the user.
  • Consider the optimal user experience.

#8 - Create content-based wireframes.

  • Don’t use lorem ipsum.
  • Confirm correct content hierarchy.
  • Show off concepts with "UX writing" content.
  • Use a clickable prototype to test a real information architecture.

#9 - Leverage design best practices.

  • USWDS base with customizations.
  • Contrast checkers.
  • One main navigation.
  • Stacked/simplified mobile experience.
  • Accessible and fast-loading fonts and sizes.

#10 - Utilize technology strategically.

  • Define requirements.
  • Choose technology that meets tech requirements.
  • Strategic customizations for maximum impact

let's get started.

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